Automate Buying Committee Outreach with FormComplete | In Your Corner Ep. 11.5

Automate form submissions on your website with FormComplete by ZoomInfo. You can simplify multiple fields into one, instantly check if the person exists in the ZoomInfo database, and dynamically expand the form to capture more information if they don’t. Plus, capture abandoned forms, reach buying committee members, and export to Salesforce and Engage — in just a few clicks. Streamline your sales flow and automate outreach.

1. How does FormComplete streamline collecting information from website forms?
FormComplete condenses multiple fields into one. When a user fills out this single field, ZoomInfo checks if that person already exists in its database. If they do, no further questions are asked. If not, the form dynamically expands to ask additional questions. FormComplete also captures abandoned forms, ensuring that potential leads aren’t lost — even if a user doesn’t complete the form.

2. What’s the benefit of condensing multiple form fields into one?
Condensing form fields minimizes the amount of information a user has to put in, saving time and potentially improving conversion rates. It also prevents redundancy for individuals who already exist in the ZoomInfo database.

3. How does ZoomInfo determine if a person already exists in their database?
ZoomInfo checks the information entered into the single field against their existing records. If a match is found, it means the person already exists in the database.

4. What are the advantages of knowing if a person already exists in ZoomInfo before they fill out a form?
Knowing if a person already exists in ZoomInfo saves both the user and the company time, eliminating the need for repeating information, and avoiding data duplication in the database. It also allows for personalized engagement with the user, as the company already has their details.

5. What key features set FormComplete apart from other solutions?
FormComplete has the ability to reduce multiple form fields on a website to a single field, instantly check if the person already exists in the ZoomInfo database, dynamically expand the form to ask additional questions as needed, and capture abandoned forms. It also allows users to select all of the buying committee members at an account when submitting a form. They can also export the company's information to Salesforce and Engage if it's not already in the system.