Automate Your Go-to-Market Motion with WebSights | In Your Corner Ep. 11

Learn how to set up a buying committee in ZoomInfo and automate your go-to-market motion with WebSights. Create personas based on department and job function. Export contacts and assign them for sales automation. Engage key prospects instantly when they visit your website.

1. How does setting up a buying committee in ZoomInfo help automate go-to-market motions?
Setting up a buying committee in ZoomInfo identifies key decision-makers at a company that may be interested in your products or services. When these decision-makers visit your website, especially specific webpages that you've flagged, the system can automatically export their contact info to your sales automation platform for immediate engagement with them.

2. Can you organize a buying committee by departments and job functions?
Yes. Organizing by department and job junction provides a more targeted approach for identifying key decision-makers in a company.

3. How does organizing a buying committee improve your sales process?
Grouping a buying committee enables you to efficiently contact a company’s key decision-makers. When these individuals visit your website, ZoomInfo can automatically trigger a workflow that exports their contact information for automated outreach, assigns them to a salesperson, and adds them to a sales flow. This saves time and ensures that your team is engaging the right people at the right time.

4. Why should you create a new persona for each buying committee?
Creating a new persona for each buying committee personalizes and targets your sales outreach. By defining the unique needs for each persona, you can tailor your strategies to effectively engage and convert leads for each one.