How to Identify At-Risk Deals using Chorus | In Your Corner Ep. 12

Identify at-risk deals in your pipeline quickly and easily with warning signals from Chorus by ZoomInfo. Advance deals by enriching conversations, centralizing customer interactions, and engaging executive buyers. Boost sales team performance, speed up deals, and improve outcomes.

1. How does Chorus and its New Pipeline View identify at risk deals?
Chorus’s New Pipeline View shows all deals currently forecasted to close within a specific time frame, say one month. It flags potential risks in these deals, such as a deal being stuck in one stage for too long or potential legal roadblocks.

2. How does Chorus flag potential risks in deals?
Chorus flags deal risks by providing signals for each deal. These signals could include a deal stuck in one stage for too long or a lack of communication from a client's legal team. These signals notify sales leaders and managers to intervene and take action to mitigate these risks.

3. How are legal risks tracked in Chorus?
Legal risks in Chorus are tracked using “legal trackers.” These highlight every moment a prospect discusses legal matters during a conversation. Sales leaders can listen to these parts of the call and understand potential legal roadblocks that could affect the deal.

4. How does Chorus facilitate sales team collaboration?
Chorus facilitates sales team collaboration by consolidating key customer interactions and touch points in one interface. This includes what content has been sent to customers and when they engaged with it. It also integrates with ZoomInfo, allowing reps to access enriched contact information and listen to calls directly in the platform. This allows sales teams to find key moments to act on and move deals along.