Target the Right Members in Your Buying Committee

Any great sales rep understands who the usual suspects are that make the purchasing decisions for a solution like yours.

Rarely are one or two people making a purchasing decision.
In fact, Gartner reports that the typical buying committee for a complex B2B solution involves six to 10 decision makers.

So what does that mean for you as a sales rep? It means you need to be actively engaging a wide array of people at any company you’re trying to land as a customer—or any company where you’re trying to expand your book of business.

ZoomInfo’s Buying Committee helps you do that at scale. The way it works is pretty simple.