Get Your Message to the Right Audience with Dynamic Audiences

We can agree that perhaps the most fundamental precept of good marketing is getting your message in front of the right audience at the right time. But the tricky part is that — especially in B2B marketing — that audience is not stagnant.

To the contrary, it’s always changing. Companies are constantly coming in and out of your addressable market. Likewise, people are leaving old jobs and going into new ones — meaning the precise people you need to get in front of is forever changing. And these changes are happening every single day.

Staying on top of those changes on your own is virtually unimaginable. But that is exactly what ZoomInfo does. In fact, we update 90 million profiles every single month—one of the many contributing factors to ZoomInfo having the most robust, most accurate, and freshest B2B data set in the world.