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Driving Revenue with ABM: Precision, Alignment and Automation

Account-based marketing (ABM) is a proven, scalable way for revenue teams to increase efficiency with fewer resources.

If you’re looking to raise your average deal size, align your revenue stream across the customer journey, and kick off hyper-targeted, cross-channel campaigns, join us for a Market Better webinar with ABM experts from ZoomInfo.

Simply adopting an ABM strategy is not enough to capture top target accounts. Planning and implementing an ABM strategy can lead to countless questions:

-What accounts should we target?
-Which individuals should we focus on?
-How should we segment and tier accounts?
-What channels and messaging will be most effective?

In our webinar, Driving Revenue with ABM: Precision, Alignment, and Automation, you’ll learn how to:

-Align Your Go-To-Market Strategy and position your marketing, sales, and customer success teams to deliver a cohesive, exceptional buyer experience.
-Harness Intent Data to precisely target and engage accounts that display active interest.
-Increase Efficiency with Automation to personalize customer engagement and increase efficiency across ABM workflows.
-Customize Your Outreach and tailor conversations that resonate with customers at the right time to make the most impact.