The Good, Better, Best Pricing Strategy

If your business sells multiple products, we bet you put a lot of thought into your pricing strategy. But have you considered the psychology behind why a customer is inclined to choose one price package over another? Here’s a hint: it’s not just about the dollar amount. In this Whiteboard Session, Lauren Penney (Manager, Sales Enablement) explains how understanding the Good, Better, Best pricing strategy will help you drive revenue for your B2B sales team!