A Better Way to Build Your GTM Ops Playbook

Unlock your sales team’s potential and scale your playbook with Go-to-Market Ops. Centralize data and streamline processes to deliver personalized insights to customers in less time. Learn how ZoomInfo can help your company expand and thrive with a better GTM Ops Playbook.

1. What is a common problem companies face when trying to scale their best sales plays?
Scaling sales plays takes a lot of time and effort, even with substantial investments in the team and various tools. Plays often become mismanaged and sellers spend more time managing insights than delivering messaging to customers.

2. What solution do smart companies adopt to solve this issue?
Smart companies invest in a dedicated GTM Ops function. This allows sellers and marketers to build on a strong foundation of centralized data and process for each play.

3. How does GTM Ops help sellers?
GTM Ops identifies key data and tees up relevant insights for each customer at scale. This frees up more time for sales reps to engage with customers, instead of sourcing insights for each company.

4. What are the benefits of GTM Ops?
GTM Ops can identify account-specific insights faster and at a larger scale than an individual rep could. Companies can scale their playbook while freeing up time for customer engagement.