How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM).
ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects. It's a win-win strategy for both teams. The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. This webinar will provide actionable insights to help your teams align for real revenue impact!
Join Alex Moore, Co-Founder of Stratagon Marketing & Technology, to learn tips and tools to achieve seamless collaboration through:
-Marketing and sales alignment using ABM 📈
-Identifying Ideal Client Profiles (ICPs) 🔐
-Developing strategic and KPI alignment 🎯
-Effective change management 👥
-Optimizing ABM tools and implementation on a budget 🛠