Mastering Digital Marketing: Building a World-Class Paid Media Strategy
Intentionality matters in digital marketing. You need to know exactly who you're targeting, why, and what content will resonate with them.
Join ZoomInfo’s AMA Digital Marketing Virtual Conference session Intentional Digital Marketing: Building a Winning Paid Media Strategy.
Natalia Ekisheva, head of paid media at ZoomInfo, will discuss how to build powerful paid social, search, and display strategies with intent data and target account lists. Plus, learn how to boost engagement, maximize ROI, and stay ahead of industry trends.
Here’s what you’ll learn:
-Refine your targeting approach with intent data and TALs
-Implement a scalable data-driven marketing strategy
-Create a seamless experience with integrated paid media channels
-Measure your digital marketing strategy’s impact