Crafting A Modern Love Lead Story: Strategies for Effective Lead-to-Pipeline Conversion
Leads are often burned by a company’s broken promises. However, something about your brand feels different. Your products solve their problems, so they make a move, hoping it’s a product match made in heaven for their team.
But sometimes, it’s not happily ever after. The average pipeline conversion rate in 2023 for B2B companies was only 2.9%.
Join us for a webinar with experts Michelle Blondin, Director of Demand Generation at ZoomInfo, and Jeff Day, Senior Vice President of Marketing at Act-On. They’ll discuss techniques and best practices for nurturing leads, winning their hearts, and converting them into buyers.
You’ll learn how to:
-Evolve lead scoring strategies to optimize for conversion
-Craft perfect nurture sequences based on account intelligence and funnel stage
-Make a successful marketing–sales transfer
-Report full-funnel circle metrics, identifying what drives opportunities and how to replicate the process